TOM GREYHOUND
Handsome · South Korea
Tom Greyhound is a fashion concept store and multi-brand boutique from Seoul, run by the Korean fashion company Handsome. It mixes international designer labels with emerging Korean brands.
| Operator | Handsome |
|---|---|
| Format | Multi-brand concept store |
| Origin | Seoul, South Korea |
| Paris opening | 2014, Le Marais |
| Website | tomgreyhound.co.kr |
What is Tom Greyhound?
Tom Greyhound is a South Korean fashion concept store operated by Handsome, the fashion subsidiary of Hyundai Department Store. Rather than a single label, it is a curated multi-brand boutique that sells casual and designer clothing for women and men.
History
The concept debuted in Seoul before expanding abroad. In 2014 it opened its first international location in Paris, at 19 rue de Saintonge in the Marais district.
Products and positioning
Tom Greyhound's edit combines established international designers with emerging Korean labels. Its Paris store has carried brands such as Acne, Marni, Alexander Wang, J.W. Anderson, Roksanda and Christopher Kane, alongside Korean names including Time and System from the Handsome portfolio.
- International designer ready to wear
- Korean contemporary labels
- Accessories
Distribution
The concept operates through its own boutiques in Seoul and Paris and its online channels.
Why it matters
Tom Greyhound is an example of a Korean fashion group using a curated concept store to build an international profile for its own brands next to global designer names.
Frequently asked questions
Who owns Tom Greyhound?
Tom Greyhound is run by Handsome, the fashion company of Korea's Hyundai Department Store.
What does Tom Greyhound sell?
It sells casual and designer clothing from international labels and emerging Korean brands.