Handsome: all brands
The 3 brands of Handsome in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
SYSTEM: SYSTEM is a South Korean contemporary fashion brand owned by Handsome Corporation, part of Hyundai Department Store Group. Launched in 1990 as womenswear and extended to menswear in 2008, it is known for a directional urban style.
SYSTEM HOMME: SYSTEM HOMME is the menswear line of System, a South Korean contemporary fashion label owned by Handsome Corporation. Introduced in 2008, it offers urban tailoring and sportswear in fine materials with oversized cuts.
TOM GREYHOUND: Tom Greyhound is a fashion concept store and multi-brand boutique from Seoul, run by the Korean fashion company Handsome. It mixes international designer labels with emerging Korean brands.