MMIC
MMIC is a contemporary unisex label based in Seoul, South Korea. Its name stands for Make Mi Chic, and it makes streetwear in an alternative vintage style, from outerwear and knitwear to jeans and caps.
| Headquarters | Seoul, South Korea |
|---|---|
| Name | Make Mi Chic |
| Style | Unisex streetwear, alternative vintage |
| Stockists | Musinsa, SSENSE |
| Website | en.mmic.kr |
What is MMIC?
MMIC is a Seoul fashion label whose name is short for Make Mi Chic. It designs unisex clothing that blends streetwear with a minimalist approach, often described as an alternative vintage style.
Products and positioning
The collections cover a full casual wardrobe for all genders:
- Outerwear and knitwear
- Graphic jersey and hoodies
- Casual tailoring, shirts and trousers
- Jeans and caps
Pricing sits in the premium contemporary bracket, with jackets selling at several hundred US dollars. Seasonal collections have been documented since at least 2020.
Distribution
MMIC sells through its own website and a store in Seoul, and through platforms such as Musinsa and SSENSE. The Seoul store, designed by the studio NiiiZ, is built around surreal, impossible road routes that appear to send visitors up the walls.
Why it matters
MMIC is one of the Korean contemporary labels that combine a local flagship store, domestic platforms such as Musinsa and international online retailers to reach customers far beyond Seoul.
Frequently asked questions
Where is MMIC from?
MMIC is a contemporary fashion label based in Seoul, South Korea.
What does MMIC stand for?
MMIC stands for Make Mi Chic, the name of the Seoul label that makes unisex streetwear.