WILLIAM K. PARK
WILLIAM K. PARK is a fashion label based in New York and Seoul, created by designer William K. Park. It makes outerwear, tops, trousers and accessories that blend Eastern and Western influences.
| Designer | William K. Park |
|---|---|
| Since | 2020 |
| Base | New York and Seoul |
| Aesthetic | Veiled Darkness |
| Website | williamkpark.com |
What is WILLIAM K. PARK?
WILLIAM K. PARK is the label of designer William K. Park, who acts as its CEO and creative director. The brand describes itself as based in New York and Seoul, with its business address in Seoul, and dates its activity to 2020.
History
Park was born in New York and spent his early years in South Korea and China. He studied fashion design in San Francisco and New York, graduating in 2015. His work draws on this mixed upbringing, combining classical rigour with contemporary ease.
Products and positioning
The designer's style mantra is Veiled Darkness. Collections feature:
- Asymmetrical silhouettes and distorted classic staples
- Earthy colours such as dark orange and dark green
- Details developed in house, such as hand-shirred buttons made with heat and laser techniques
Colours, fabrics and trims are developed in house with a couture-style approach. The online shop is organised into outerwear, tops, trousers and accessories.
Why it matters
The label is an example of a young designer brand operating between Korea and the United States, using its own e-commerce to reach an international audience.
Frequently asked questions
Where is WILLIAM K. PARK based?
The label is based in New York and Seoul, with its business address in Seoul.
What does WILLIAM K. PARK sell?
It sells outerwear, tops, trousers and accessories with asymmetrical cuts and earthy colours.