9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Chi Chi London

United Kingdom

Chi Chi London is a British dress and occasionwear label that describes itself as a creative family run design house based in North London, founded in 1982. It makes dresses, wedding and bridesmaid wear and a wider clothing range.

Facts
Founded1982
BasedNorth London, United Kingdom
SpecialismDresses and occasionwear
Size range4 to 26
Websitechichiclothing.com
Segment
Mid-market
Categories
WomenswearChildrenswearFootwearAccessories
Sales channels
E-commerceWholesale

What is Chi Chi London?

Chi Chi London, sold under the name Chi Chi, is a British fashion label. Its website says it was founded in 1982 as a creative family run design house based in North London, and that its designs are created in house.

History

According to the brand, it began by offering bespoke couture samples for the catwalk, using premium embroidered lace fabrics imported from around the world and hand drawn prints. Demand grew quickly and the company now mass produces its collections, with production handled by factories and in house garment technology departments.

Products and positioning

The range is led by dresses in maxi, mini, midi, jumper and long sleeve styles. The site also lists:

  • Jumpsuits, coats, jackets, knitwear, skirts, tops and swimwear
  • Occasion and wedding wear, including bridesmaid and flower girl dresses
  • Shoes and hair accessories
  • Sizes 4 to 26

Distribution

Beyond its own site, Chi Chi London dresses appear in listings at retailers such as ASOS and Nordstrom.

Frequently asked questions

Where is Chi Chi London from?

Chi Chi London is a British label that describes itself as a family run design house based in North London.

What does Chi Chi London sell?

It sells dresses, occasion and wedding wear, other womenswear, kids wear, shoes and hair accessories.

All brands