Bluemint
Bluemint is a premium lifestyle clothing brand launched in London in 2013. It makes menswear with a travel and sailing theme, from beachwear and polo shirts to knitwear and outerwear.
| Launched | 2013, London |
|---|---|
| Positioning | Premium lifestyle, affordable luxury |
| Stores | More than 40 worldwide |
| Trade fair | Pitti Uomo |
| Website | bluemint.com |
What is Bluemint?
Bluemint is a premium lifestyle label that was brought to life in London in 2013. It positions itself around the idea of affordable luxury, with a clean, tailored aesthetic and recurring themes of travel and sailing.
Products and positioning
The collection covers a wide casual wardrobe for men, designed to move between the city and holiday settings. Its range includes:
- Activewear and beachwear
- Shirts, polo shirts and T-shirts
- Knitwear
- Trousers and bermuda shorts
- Jackets and outerwear
The tailored cut and nautical references place the label between resort wear and smart casual clothing.
Distribution
Bluemint operates more than 40 stores worldwide, mostly located in premium shopping malls and holiday destinations. The brand has also presented its collections to international buyers at Pitti Uomo in Florence, the menswear trade fair.
Why it matters
Bluemint is an example of a resort oriented menswear label that has grown through a store network concentrated in travel locations, where its holiday focused product meets customers at the point of use.
Frequently asked questions
Where is Bluemint from?
Bluemint was launched in London in 2013.
What does Bluemint sell?
It sells menswear such as beachwear, shirts, polo shirts, knitwear, trousers, bermuda shorts and outerwear with a travel and sailing theme.