14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Hattric

Germany

Hattric is a German menswear brand focused on trousers. Its range covers jeans, chinos, cord trousers and cargo trousers, along with leather belts and selected tops.

Facts
OriginGermany
CategoryMenswear, mainly trousers
Online shopshop.hattric.de
Better Cotton membershipOctober 2022 to October 2024
Websiteshop.hattric.de
Segment
Mid-market
Categories
Menswear
Sales channels
E-commerceWholesale

What is Hattric?

Hattric is a German menswear label that concentrates on trousers. The brand sells directly through its own online shop, which offers free shipping within Germany, and also supplies men's fashion retailers.

Products and positioning

The core of the range is men's trousers in a variety of fits and fabrics. Alongside them the label offers belts and a smaller selection of tops, including overshirts and jackets.

  • Jeans and chinos
  • Cord, thermal and cargo trousers
  • Shorts and Bermudas
  • Belts made of 100% leather
  • Overshirts and jackets

Sustainability

Hattric was a member of the Better Cotton initiative from October 2022 to October 2024, a programme that works with cotton farmers on more sustainable growing practices.

Why it matters

Hattric shows how a specialist menswear brand can build a distinct position on a single category. By concentrating on trousers and the items that go with them, it offers retailers and customers a focused alternative to full-range menswear labels.

Frequently asked questions

What does Hattric sell?

Hattric sells men's trousers, including jeans, chinos, cord and cargo trousers, plus leather belts and some tops.

Where is Hattric from?

Hattric is a German menswear brand that sells through its own online shop and through retailers.

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