Swildens
Swildens is a Parisian womenswear label founded in 2006 by stylist Juliette Swildens. It designs bohemian, rock and classic clothing for women and, through Swildens Teen, for girls.
| Founded | 2006 |
|---|---|
| Founder | Juliette Swildens |
| Base | Paris, France |
| Teen line | Swildens Teen, launched 2011 |
| Website | swildens.fr |
What is Swildens?
Swildens is a Parisian fashion label created in 2006 by Juliette Swildens, a fashion lover and stylist. The brand carries her maiden name and designs clothing for women and girls.
Products and positioning
The Swildens style mixes bohemian chic with rock and classic codes. Its collections are characterised by:
- Natural materials and refined colours
- Feminine cuts
- References to the 1970s, 1980s and 1990s
- A mix of menswear and vintage influences
In 2011 the brand launched Swildens Teen, a line for girls aged 10 to 16 that brings the label's aesthetic to a younger customer.
Distribution
Swildens has a boutique in the Marais district of Paris and is sold through multibrand retailers and concept stores, including the children's and family platform Smallable for its teen line.
Why it matters
Swildens is an example of the stylist-led Parisian contemporary label, extending a women's aesthetic into a dedicated teen line.
Frequently asked questions
Who founded Swildens?
Swildens was founded in 2006 by Paris stylist Juliette Swildens; the label carries her maiden name.
What is Swildens Teen?
Swildens Teen is the brand's line for girls aged 10 to 16, launched in 2011.