Heimat

Heimat is a German knitwear brand that makes jumpers, sweats and hats entirely in Germany. Its pieces reinterpret the traditional garments of seamen, soldiers and mountaineers in high quality virgin wool.

What is Heimat?

Heimat is a knitwear label from Germany, where its products are still made in full. The brand focuses on a tight range of sweats, hats and knitted jumpers, and it is best known for nautically inspired pieces that take the working clothes of seamen, soldiers and mountaineers as their starting point. The name itself is the German word for home or homeland, which fits a brand that keeps production in its country of origin.

Products and positioning

The core of the range is knitwear in virgin wool, with organic materials also part of the offer. Signature items include:

• A U boat style roll neck jumper
• A smaller New England style roll neck
• Deck hats and knitted beanies
• Sweatshirts

The brand advises customers to buy jumpers and hats slightly snug, as the yarns are designed to relax and stretch after a few wears. The look is functional and reduced, built on classic silhouettes rather than seasonal trends, which places Heimat in the premium knitwear segment alongside other heritage inspired makers.

Distribution

Heimat is stocked by specialist menswear retailers in several markets, including British and other European stores that focus on durable, well made basics, and it is presented by such stockists as a German heritage knitwear label.

Why it matters

Heimat shows how a small brand can build an international following on a narrow product focus, a clear origin story and domestic manufacturing. For retailers, it represents the steady demand for long lasting wool knitwear with a traceable place of production.

Frequently asked questions

Where is Heimat knitwear made?

Heimat produces its knitwear entirely in Germany.

What does Heimat sell?

Heimat sells knitted jumpers, roll necks, sweats, deck hats and beanies, mostly in virgin wool.

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