14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Ivko Woman

Serbia

Ivko Woman is a Serbian womenswear label that began as a small knitting workshop in Sarajevo in 1986 and later moved its production to Belgrade. It designs high-end woven and knitted garments for women.

Facts
Founded1986, Sarajevo
Production baseBelgrade, Serbia
CompanyIvkovic doo
SpecialismKnitted and woven womenswear
Websiteeu.ivko.com
Segment
Premium
Categories
Womenswear
Sales channels
WholesaleE-commerceOwn stores

What is Ivko Woman?

Ivko Woman is a womenswear brand specialising in woven and knitted garments. The company behind it, Ivkovic doo, grew from a modest family business into an internationally distributed label.

History

The brand's story began in 1986, when a small knitting workshop opened in Sarajevo, then part of Yugoslavia. During the 1990s production moved to Belgrade, Serbia, which became the home of the business.

Products and positioning

Ivko Woman focuses on knitwear and woven pieces made with modern knitting technology. The brand emphasises the use of only the finest natural fabrics and fibres, and its design has turned back towards its Balkan roots.

  • High-end knitted garments
  • Woven pieces
  • Natural fabrics and fibres

Distribution

Ivko Woman describes itself as a globally distributed label, stocked by fashion retailers in many countries. It also sells online and provides a store locator for its points of sale.

Why it matters

Ivko Woman is one of the better-known fashion brands from the Western Balkans and an example of a family knitting business that built an export-oriented womenswear label.

Frequently asked questions

Where is Ivko from?

Ivko began in Sarajevo in 1986 and has been based in Belgrade, Serbia, since production moved there in the 1990s.

What does Ivko Woman make?

Ivko Woman designs and makes knitted and woven womenswear from natural fibres.

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