Alton Lane
Alton Lane is an American custom menswear company founded in 2009 by Colin Hunter and Peyton Jenkins and headquartered in Richmond, Virginia. It makes made-to-measure suits, blazers, trousers, tuxedos and shirts using 3D body scanning in appointment-only showrooms.
| Founded | 2009 |
|---|---|
| Founders | Colin Hunter and Peyton Jenkins |
| Headquarters | Richmond, Virginia |
| Technology | 3D body scanning |
| Website | altonlane.com |
What is Alton Lane?
Alton Lane is an American custom menswear company founded in 2009 by University of Virginia graduates Colin Hunter and Peyton Jenkins. Hunter had worked as a management consultant and Jenkins as a history teacher and commercial realtor before they left their jobs to start the business. It is headquartered in Richmond, Virginia.
Products and positioning
The company makes modern tailored clothing to each client's measurements, including:
- Suits and blazers
- Trousers and tuxedos
- Shirts
Its distinguishing feature is the use of 3D body scanners combined with hand measurements. Clients are scanned during an appointment, choose a style and fabric, and return for a personal fitting when the garments arrive, typically after four to six weeks.
Distribution
Alton Lane works through appointment-only showrooms. Locations have included New York, Boston, Washington DC, Richmond, Dallas, Chicago and San Francisco, as well as a showroom in Charlotte's South End.
Why it matters
Alton Lane was an early adopter of body-scanning technology in menswear retail, showing how digital measurement can make made-to-measure tailoring more accessible to a broader customer base.
Frequently asked questions
Who founded Alton Lane?
Alton Lane was founded in 2009 by Colin Hunter and Peyton Jenkins, both University of Virginia graduates.
How does Alton Lane work?
Clients book a showroom appointment, are measured with a 3D body scanner and by hand, choose styles and fabrics, and return for a fitting.