The Hip Tee
The Hip Tee is a Spanish fashion brand built around T-shirts. It sells through its own store and online, and has been covered by the Spanish trade press as it professionalised and opened its capital to investors.
| Country | Spain |
|---|---|
| Core product | T-shirts |
| Channels | Own store and online |
| Ownership | Founders and investors |
| Website | thehiptee.com |
What is The Hip Tee?
The Hip Tee is a Spanish fashion label whose name and offer centre on the T-shirt. It was set up by a team of founders and has grown from a small, founder-led business into a company followed by the Spanish fashion trade press.
History
Coverage in the specialist business publication Modaes has tracked several steps in the company's development:
- A move to professionalise its organisational structure, at the same time as it explored opening a second store in Barcelona
- A decision to open its capital and look for outside investors to fund the next phase of growth
- A reorganisation of its shareholder base following the departure of one of its co-founders
Products and positioning
The brand concentrates on T-shirts as its signature product and builds its identity around this single, accessible category, which keeps the range focused and easy to communicate.
Distribution
The Hip Tee sells through its own physical retail and through its online shop, with Barcelona identified as a candidate city for a further store.
Why it matters
The Hip Tee illustrates how small Spanish direct-to-consumer labels move from founder-run start-ups to companies with formal structures and external shareholders.
Frequently asked questions
Where is The Hip Tee from?
The Hip Tee is a fashion brand from Spain.
What does The Hip Tee sell?
The Hip Tee is built around T-shirts, sold through its own store and online.