Thinking MU
Thinking MU is a sustainable fashion brand based in Barcelona, Spain. It makes durable, timeless clothing from organic cotton, Tencel and recycled fibres using low impact processes.
| Base | Barcelona, Spain |
|---|---|
| Materials | Organic cotton, Tencel, recycled fibres |
| Approach | Low impact processes, plant based dyes |
| Website | thinkingmu.com |
What is Thinking MU?
Thinking MU is a Barcelona based sustainable fashion brand that positions itself as a pioneer of conscious, ethical design. Its collections are built around durable, timeless pieces intended to last and to push back against fast fashion overconsumption.
Products and positioning
The brand focuses on materials and processes with a lower environmental footprint:
- Organic cotton, Tencel and recycled fibres
- Low chemical materials and plant based dyes
- Water saving techniques
- Production with local workshops
Distribution
In Barcelona the brand opened a small "mutant" pop up shop whose layout changes every week. The space was designed by the interior studio PPT Interiorismo, led by Helena Puig, using mobile stainless steel shelving that can be reconfigured. Thinking MU is also carried by independent retailers, including concept stores in the Netherlands.
Why it matters
Thinking MU is one of the Spanish labels that has made sustainable materials and processes a core part of its identity rather than an add on, and its changeable shop format shows a creative approach to small scale physical retail.
Frequently asked questions
Where is Thinking MU from?
Thinking MU is a sustainable fashion brand based in Barcelona, Spain.
What materials does Thinking MU use?
It uses organic cotton, Tencel and recycled fibres, with plant based dyes and water saving techniques.