Dolores Promesas
Dolores Promesas is a Spanish fashion brand headquartered in Madrid. It was founded by Alicia Hernandez, Miryam Pintado and Javier Lapena and sells men's and women's fashion through its own stores.
| Origin | Spain |
|---|---|
| Headquarters | Madrid |
| Founders | Alicia Hernandez, Miryam Pintado, Javier Lapena |
| Range | Men's and women's fashion, books, home objects |
| Website | dolorespromesas.com |
What is Dolores Promesas?
Dolores Promesas is a Spanish fashion brand headquartered in Madrid. It was founded by Alicia Hernandez, Miryam Pintado and Javier Lapena.
Products and positioning
The brand offers men's and women's fashion, together with books and home decor objects, which gives its shops a lifestyle character beyond clothing.
Distribution
Retail through its own stores has been the brand's core channel. When the trade publication Modaes reported on the opening of its first shop in Vigo, in the province of Pontevedra, in May 2014, the company was close to 25 stores in Spain.
- A 120 square metre store on Calle Velazquez Moreno in Vigo
- Plans for company-owned stores in Paris and London
- Later growth through franchising, with New York named as a further strategic city
Why it matters
The brand is an example of a Spanish fashion label that built a national network of stores around a distinctive mix of apparel, books and objects, and which set out international ambitions through owned stores first and franchising second.
Frequently asked questions
Where is Dolores Promesas from?
Dolores Promesas is a Spanish brand headquartered in Madrid.
Who founded Dolores Promesas?
Dolores Promesas was founded by Alicia Hernandez, Miryam Pintado and Javier Lapena.