29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Jasmine Bridal

United States

Jasmine Bridal is a bridal fashion house that designs wedding gowns and dresses for the whole wedding party. It has been dressing brides for more than 35 years and sells through bridal stores and trunk shows.

Facts
CategoryBridal and occasionwear
ExperienceMore than 35 years in bridal
LabelsNine wedding labels
Bridesmaid lineBelsoie
Websitejasminebridal.com
Segment
Premium
Categories
WomenswearAccessories
Sales channels
WholesaleE-commerce

What is Jasmine Bridal?

Jasmine Bridal is a bridal fashion house that has been designing wedding dresses for more than three decades. It works across several labels so that a single company can dress the bride, the bridesmaids, the mothers of the couple, junior bridesmaids and flower girls.

Products and positioning

The house runs nine wedding labels, including its own gown lines. Named lines include:

  • Couture and Collection Privé for bridal gowns
  • Belsoie for bridesmaid dresses
  • Jade Couture for mother of the bride dresses

The design language is romantic and classic, with ball gowns, column dresses and A-line silhouettes finished with hand-beaded embellishment, draped bodices, flowing trains and lace appliqués. Accessories such as veils, jackets and shawls complete the offer. Gowns can be made to measure or customised, and the company offers several delivery options matched to the wedding date.

Distribution

Customers are directed to stockists and trunk shows near them, and Jasmine gowns also circulate on bridal resale platforms.

Why it matters

Jasmine Bridal illustrates the multi-label model common in the bridal trade, where one supplier covers the full wedding party and supports retailers with made-to-measure options and flexible delivery.

Frequently asked questions

What does Jasmine Bridal sell?

Jasmine Bridal designs wedding gowns, bridesmaid dresses, mother of the bride dresses and flower girl dresses, plus veils, jackets and shawls.

Where can I buy Jasmine Bridal dresses?

Jasmine Bridal gowns are sold through bridal stores and trunk shows, which customers can locate via the brand.

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