9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Bellfield

United Kingdom

Bellfield is a London menswear label described in the press as a home grown British brand. Its collections cover jackets, shirts, jeans and swim shorts.

Facts
Based inLondon, United Kingdom
CategoryMenswear
Example retailerASOS
Known piecesBomber jackets, swim shorts, outerwear
Segment
Mid-market
Categories
MenswearSwimwear
Sales channels
E-commerceWholesale

What is Bellfield?

Bellfield, trading as Bellfield Clothing, is a British menswear company based in London. A 2013 article called it a home grown label whose design team draws on inspiration from around the world and combines different styles into collections meant to last.

Products and positioning

The spring and summer 2013 collection included bomber jackets, floral shirts, skinny jeans, swim shorts and outerwear, which the article singled out as a highlight. Named pieces included:

  • The Hideout jacket, with a nautical feel, multiple front pockets and a drawstring hood
  • The Choudary camouflage bomber jacket
  • The Delmar swim shorts, offered in plain and printed versions

Distribution

The article listed ASOS as a retailer for the collection.

Why it matters

Bellfield is typical of British high street menswear labels that reach customers through large online retailers.

Frequently asked questions

Where is Bellfield from?

Bellfield is a British menswear label based in London.

What does Bellfield sell?

It sells menswear such as bomber jackets, shirts, jeans, swim shorts and outerwear.

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