BSB
Greece
BSB is a Greek women's fashion brand that has operated since 1980 from Athens. It designs women's clothing and accessories and sells through its own stores and multi-brand retailers in 21 countries.
| Founded | 1980 |
|---|---|
| Headquarters | Athens, Greece |
| Own stores | 108 exclusive stores |
| Multi-brand partners | More than 600 |
| Countries | 21 |
| Website | bsbfashion.com |
What is BSB?
BSB is a women's fashion company based in Athens, Greece. Its website states that it has been running since 1980 and describes its clothing and accessories as youthful, modern and feminine.
Products and positioning
The brand focuses on women's apparel and accessories. It describes itself as holding a leading position in women's fashion and clothing.
Distribution
- 108 exclusive BSB stores
- More than 600 associated multi-brand stores in major cities in Greece and abroad
- Operations in 21 countries
Operations
According to the company, BSB works from privately owned premises in Athens covering 22,000 square metres.
Why it matters
BSB shows how a Greek women's fashion label combines a network of its own stores with a wider group of multi-brand retail partners, both at home and abroad. By its own account, the company operates in 21 countries, which makes it one of the more internationally active women's fashion names from Greece in this directory.
Frequently asked questions
Where is BSB fashion from?
BSB is a Greek women's fashion brand based in Athens.
What does BSB sell?
BSB sells women's clothing and accessories in a youthful, modern and feminine style.