29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Zeus+Dione

Greece

Zeus+Dione is a Greek fashion and lifestyle label founded by Dimitra Kolotoura and Mareva Grabowski-Mitsotakis. It makes womenswear and home pieces using textiles woven, dyed and embroidered by artisans across Greece.

Facts
FoundersDimitra Kolotoura, Mareva Grabowski-Mitsotakis
OriginGreece
ProductsWomenswear and home pieces
ProductionGreek artisan workshops
Websitezeusndione.com
Segment
Premium
Categories
WomenswearHome
Sales channels
Own storesE-commerce

What is Zeus+Dione?

Zeus+Dione is a Greek label that presents itself as a lifestyle brand rather than a clothing line alone. Its name draws on Greek mythology, and its collections are built around traditional Greek craft techniques reinterpreted for contemporary wardrobes.

History

The idea for the label was first discussed by founders Dimitra Kolotoura and Mareva Grabowski-Mitsotakis around 2011 on the island of Syros, and it started as a side project before growing into a full business. Kolotoura's brother, Yiannis Kolotouras, manages the company's logistics.

Products and positioning

The range includes shirts, silk blouses and other womenswear, alongside home items such as a stool with a woven twine seat. Production relies on a network of Greek workshops and craftspeople:

  • Silk produced in Soufli
  • Lace from Ilia
  • Embroidery carried out in Argos
  • Macramé by independent artists from several regions of Greece

Distribution

The brand operates a store near Syntagma Square in Athens and sells through its own website.

Why it matters

Zeus+Dione is an example of a Greek brand building a premium identity on regional craft supply chains, turning heritage techniques such as silk weaving and embroidery into a contemporary product offer.

Frequently asked questions

Who founded Zeus+Dione?

Zeus+Dione was founded by Dimitra Kolotoura and Mareva Grabowski-Mitsotakis.

Where is Zeus+Dione made?

Its textiles are woven, dyed and embroidered by artisans in Greece, including silk from Soufli and embroidery from Argos.

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