14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Devotion Twins

Greece

Devotion Twins, known as Devotion, is a Greek women's fashion brand established in 2001. It makes boho-chic clothing, shoes and accessories with a Mediterranean sensibility.

Facts
Established2001
CountryGreece
StyleBoho-chic
MaterialsNatural fabrics such as cotton and linen
Websitedevotiontwins.com
Segment
Mid-market
Categories
WomenswearFootwearAccessories
Sales channels
Wholesale

What is Devotion Twins?

Devotion Twins is a Greek fashion brand, presented simply as Devotion, that was established in 2001. Its brand copy links its roots to the heart of Greece.

Products and positioning

The brand blends Mediterranean lightness with handcrafted detail such as embroidery and ethnic patterns, in a boho-chic style. It draws on Greek mythology and art, emphasises natural fabrics such as cotton and linen, and presents itself as committed to sustainable production.

It targets women who value relaxed, travel-oriented and timeless clothing. The range is broad.

  • Dresses, skirts, tops, tunics and jackets
  • Bathing suits and ski wear
  • Sandals, trainers and winter boots
  • Bags, hats and scarves

The range runs from beach pieces to urban clothing, so one label can serve both holiday and everyday wardrobes.

Why it matters

Devotion is one of the Greek labels that sells a Mediterranean holiday aesthetic internationally, with a range wide enough to cover both beach and urban wear.

Frequently asked questions

Where is Devotion Twins from?

Devotion Twins is a Greek brand, established in Greece in 2001.

What does Devotion Twins sell?

It sells women's clothing, including dresses, skirts, tops and swimwear, as well as shoes and accessories.

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