Co'Couture
Denmark
Co'Couture is a Danish womenswear brand offering cool, feminine total looks at premium entry-level prices. It is positioned in Scandinavia and the Netherlands, with department stores among its customers.
| Country | Denmark |
|---|---|
| Price positioning | Premium entry level |
| Key markets | Scandinavia and the Netherlands |
| Expansion | Showrooms in Germany, Austria and Switzerland |
| Website | cocouture.com |
What is Co'Couture?
Co'Couture is a womenswear brand from Denmark. It describes its collection as a total look that is cool and feminine, offered at premium entry-level prices.
Products and positioning
The range includes relaxed tailored sets, structured fabrics, soft checks, knitwear in finer yarns, faux fur styles and woolly jackets with modern accents. Seasonal palettes have centred on intense brown, beige and creamy white, with accents of green, pink, blue and denim.
Distribution
The brand is positioned in Scandinavia and the Netherlands, and its customers include De Bijenkorf and Breuninger. It has announced plans for six new showrooms in Germany and one each in Austria and Switzerland, and it has presented at the Unitex Fashion Festival in Ulm.
Its colour story is anchored in neutral browns and creams with seasonal accents.
Why it matters
Co'Couture is an example of a Scandinavian womenswear label growing through wholesale, using showrooms and trade events to reach retailers across the German-speaking region.
Frequently asked questions
Where is Co'Couture from?
Co'Couture is a Danish womenswear brand.
What does Co'Couture sell?
It sells women's fashion, including relaxed tailored sets, knitwear, faux fur styles and woolly jackets.