BENVENUTO
Kaiser Bekleidungs GmbH · Germany
BENVENUTO is a German menswear brand launched in 1979 and now owned by Kaiser Bekleidungs GmbH of Kleinheubach. It makes suits, sport coats, shirts and casualwear in a smart casual style.
| Launched | 1979 |
|---|---|
| Owner | Kaiser Bekleidungs GmbH (since 2021) |
| Based in | Kleinheubach, Germany |
| Style | Smart casual menswear |
| Website | benvenuto.eu |
What is BENVENUTO?
BENVENUTO is a German men's fashion brand launched in 1979. Since 2021 it has belonged to the family company Kaiser Bekleidungs GmbH, after brothers Michael and Stefan Kaiser acquired it following an insolvency.
Products and positioning
The brand focuses on a smart casual style and offers:
- Suits and sport coats
- Shirts
- Casualwear
Kaiser's wider business is men's ready-to-wear trousers, sport coats and suits, including production for private label customers, and it uses its existing supply chain for BENVENUTO.
Distribution
The brand is present in Germany and neighbouring countries, and the company has said it aims to expand internationally. Kaiser Bekleidungs is based at Am Hundsrück 4 in Kleinheubach.
Why it matters
BENVENUTO illustrates the revival of an established German menswear name by a family manufacturer after insolvency, using existing production know-how. Because the brand uses the supply chain of an established trouser, jacket and suit manufacturer, it has access to existing production know-how in tailored menswear.
Frequently asked questions
Who owns BENVENUTO?
BENVENUTO belongs to Kaiser Bekleidungs GmbH, whose owners Michael and Stefan Kaiser acquired it in 2021 after an insolvency.
What does BENVENUTO sell?
It sells men's suits, sport coats, shirts and casualwear in a smart casual style.