pride to BE
pride to BE is a German outerwear label specialising in jackets and coats. It focuses on faux fur and fashion down styles sold through retail partners.
| Country | Germany |
|---|---|
| Specialism | Jackets and coats |
| Key materials | Faux fur, fashion down |
| Distribution | Agencies and retail partners |
| Website | pridetobe.de |
What is pride to BE?
pride to BE is a German fashion label that describes itself as a jacket and coat specialist, with a particular focus on faux fur and fashion down. Rather than offering a full wardrobe, the brand concentrates on outerwear for the colder seasons.
Products and positioning
The label's collections are built around two core outerwear families:
- Faux fur jackets and coats
- Fashion down jackets and coats
By working with faux fur rather than animal fur, the brand offers the look and warmth of fur style outerwear in an animal free material. Its fashion down pieces sit alongside these as a more technical option for winter. The label presents its seasonal looks through an online gallery and on Instagram.
Distribution
pride to BE works through sales agencies and distribution partners, and its website offers a store finder that directs shoppers to retailers carrying the collection.
Why it matters
As a specialist outerwear label, pride to BE reflects a common model in the German speaking market, where focused brands supply independent fashion retailers with a single strong category such as coats and jackets.
Frequently asked questions
What does pride to BE sell?
pride to BE sells women's jackets and coats, specialising in faux fur and fashion down outerwear.
Where can I buy pride to BE?
The brand sells through retail partners, and its website includes a store finder for locating stockists.