Alpaca 111
Alpaca 111 is a Peruvian fashion brand that makes garments from baby alpaca and alpaca blends. Formerly known as Incalpaca, it rebranded in 2024 and sells through its own stores in Peru and online.
| Former name | Incalpaca |
|---|---|
| Rebrand | 2024 |
| Stores | Seven in Peru |
| Material | Baby alpaca and blends |
| Website | alpaca111.com |
What is Alpaca 111?
Alpaca 111 is a Peruvian brand of alpaca clothing and accessories. It was previously known as Incalpaca and adopted its current name in a 2024 rebrand that covered both its visual identity and its value proposition.
Products and positioning
The brand works with Peru's signature fibre. Its garments use:
- Baby alpaca, the finest grade of alpaca fibre
- Re-upcycled alpaca
- Blends of alpaca with Peruvian cotton and silk
Prices start at around 250 soles, placing Alpaca 111 in the premium segment of the Peruvian fashion market and in the category of alpaca brands that target both local customers and visitors to Peru.
Distribution
Alpaca 111 operates seven physical stores in Peru and an online store. The company has announced plans to open a shop at the new Jorge Chávez international airport in Lima and is considering expansion to other major Peruvian cities.
Why it matters
The move from Incalpaca to Alpaca 111 reflects how Peruvian alpaca businesses are repositioning themselves as consumer fashion brands, using retail, travel locations and e-commerce to sell finished products rather than only fibre and textiles.
Frequently asked questions
Is Alpaca 111 the same as Incalpaca?
Yes. Alpaca 111 is the new name of the Peruvian brand formerly known as Incalpaca, following a rebrand in 2024.
What does Alpaca 111 sell?
Alpaca 111 sells clothing and accessories made from baby alpaca, re-upcycled alpaca and blends with Peruvian cotton and silk.