Kuna
Grupo Inca · Peru
Kuna is a Peruvian high-end clothing brand specialising in alpaca and vicuña garments. Part of the corporate family of Grupo Inca and Incalpaca, it sells knitwear, coats, scarves and home textiles made in Peru.
| Country | Peru |
|---|---|
| Group | Grupo Inca |
| Key fibres | Alpaca, vicuña |
| Vicuña line | Vikuna |
| Website | kunastores.com |
What is Kuna?
Kuna is a high-end clothing brand from Peru built around Andean fibres. It belongs to a corporate group that also includes Grupo Inca, Incalpaca, Pacomarca and Why Alpaca, giving it access to one of the country's leading alpaca textile businesses.
Products and positioning
All products carry a Made in Peru label. The range covers clothing and accessories for women and men:
- Sweaters, cardigans, coats, jackets, ponchos and dresses
- Shawls, scarves and beanies
- Blankets and other home items
- The Vikuna line of vicuña coats, sweaters, scarves and beanies, presented as the gold of the Andes
Materials include baby alpaca, royal alpaca, organic cotton and silk.
Distribution
Kuna operates its own stores, sells online with worldwide delivery, and has expanded abroad, including a move into Mexico. Its parent group has sought partners to open franchises in Europe and the United States.
Why it matters
Kuna shows how a vertically connected fibre producer can build a branded retail business, turning Peru's alpaca and vicuña heritage into premium finished goods for international customers.
Frequently asked questions
Where is Kuna from?
Kuna is a Peruvian brand, and its products are made in Peru.
What does Kuna sell?
Kuna sells alpaca and vicuña clothing, accessories and home textiles.