Albaray
Albaray is a British sustainable womenswear brand launched in 2021 by Paula Stewart, Karen Peacock and Kirstie Di Stazio. It designs capsule wardrobe pieces from knitwear and dresses to denim using lower-impact fibres.
| Launched | 2021 |
|---|---|
| Founders | Paula Stewart, Karen Peacock, Kirstie Di Stazio |
| Origin | United Kingdom |
| Resale line | Re-Loved |
| Website | albaray.co.uk |
What is Albaray?
Albaray is a womenswear brand from the United Kingdom, founded by an all-female trio, Paula Stewart, Karen Peacock and Kirstie Di Stazio, who have more than 25 years of fashion industry experience and met while working at a high street brand. They began developing the idea in 2020 and launched in 2021.
Products and positioning
Albaray designs around the idea of a capsule wardrobe, with knitwear, skirts, jackets, tops, dresses, trousers, eveningwear and denim intended to work together and last. Its sustainability approach includes:
- Fibres such as organic cotton, recycled polyester and LENZING ECOVERO viscose
- Producing in measured quantities to limit waste
- Working with suppliers it visits, with a focus on fair wages and safe conditions
- Carbon neutral shipping and a Re-Loved line of pre-owned pieces
Distribution
The brand sells through its own online store with worldwide shipping, through stockists and in its own shop on the high street in Chichester.
Why it matters
Albaray shows how experienced high street professionals are using their know-how to build smaller, more considered womenswear brands with resale built in from the start.
Frequently asked questions
Who founded Albaray?
Albaray was founded by Paula Stewart, Karen Peacock and Kirstie Di Stazio, who met while working at a high street fashion brand.
Is Albaray sustainable?
Albaray uses fibres such as organic cotton, recycled polyester and LENZING ECOVERO viscose, produces in measured quantities and runs a pre-owned line called Re-Loved.