9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Bluemarble

France

Bluemarble is a Paris menswear label founded in 2019 by Anthony Alvarez. It presents menswear built around a mix of cultures.

Facts
Founded2019
FounderAnthony Alvarez
Based inParis, France
CategoryMenswear
RecognitionANDAM laureate, 2022
Segment
Premium
Categories
Menswear
Sales channels
WholesaleE-commerce

What is Bluemarble?

Bluemarble is a menswear label based in Paris, France. It was founded in 2019 by Anthony Alvarez, who remains the name associated with the brand in the public profile published by the French fashion award ANDAM.

Positioning

The ANDAM profile describes the label as one that aims to "elevate singularity to universal status" and says a mosaic of cultures is the lifeblood of the brand. The label sits in the premium and contemporary menswear space.

Recognition

Bluemarble appears on ANDAM's list of laureates for 2022. ANDAM, the Association Nationale pour le Développement des Arts de la Mode, is a Paris-based organisation that supports emerging fashion talent, so the listing is a useful marker of the label's standing among young Paris designers.

Why it matters

For buyers and analysts tracking the long tail of European menswear, Bluemarble is an example of a young Paris label that has gained institutional recognition within a few years of launching.

Frequently asked questions

Where is Bluemarble from?

Bluemarble is a menswear label from Paris, France.

Who founded Bluemarble?

Bluemarble was founded in 2019 by Anthony Alvarez, according to the ANDAM laureate profile.

All brands