14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Fleurs de Bagne

France

Fleurs de Bagne is a French menswear label created in 2011, known for workwear-inspired jackets and knitwear. Its early collections reworked military deadstock and revisited vintage men's clothing.

Facts
CountryFrance
Founded2011
FounderM. Dumas
CategoryMenswear, workwear
Websitefleursdebagne.com
Segment
Premium
Categories
MenswearAccessories
Sales channels
Wholesale

What is Fleurs de Bagne?

Fleurs de Bagne is a French menswear brand that was created by M. Dumas in 2011. It is listed among French workwear labels and is listed under jackets, reflecting a focus on durable outerwear and utilitarian pieces.

History

The first collection, called Fallistas, reworked military deadstock. The second, called Matafs et Forcats, was based on revisited vintage men's clothing and made by French knitwear and textile companies.

Products and positioning

Pieces named in the brand's range include:

  • The St Jean du Maroni work jacket.
  • The Martyr Militaire sweater in ecru.
  • The Pégriot Gileton pack in ecru and heather.

Why it matters

The brand is an example of the French workwear revival, in which small labels draw on military and trade clothing and keep production with regional knitwear and textile makers. Its use of deadstock and vintage references ties each collection closely to existing garments rather than to seasonal trends.

Frequently asked questions

Where is Fleurs de Bagne from?

Fleurs de Bagne is a French menswear brand.

Who founded Fleurs de Bagne?

The brand was created in 2011 by M. Dumas.

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