House of Dagmar
House of Dagmar is a Swedish womenswear brand founded in 2005 by three sisters and based in Stockholm, known for tailoring and expressive knitwear.
| Founded | 2005 |
|---|---|
| Founders | Kristina Tjäder, Sofia Wallenstam, Karin Söderlind |
| Headquarters | Stockholm, Sweden |
| Focus | Womenswear, tailoring and knitwear |
| Website | houseofdagmar.com |
What is House of Dagmar?
House of Dagmar is a Swedish womenswear brand founded in 2005 by three sisters: Kristina Tjäder, Sofia Wallenstam and Karin Söderlind. The company is based in the Östermalm district of Stockholm.
History
The sisters divide the work between them. Kristina Tjäder is head designer, Sofia Wallenstam is head of sales, and Karin Söderlind looks after brand management and PR.
Products and positioning
The brand is known for tailoring and for expressive knitwear, which forms the core of each collection. It has also spoken about its choice of materials, which include:
- Animal-friendly fur
- Mulesing-free merino wool
- Recycled polyester
- Chrome-free leather
- Lyocell and organic cotton
- Regenerated cashmere
Why it matters
House of Dagmar is a family-founded Stockholm label that has built its identity on knitwear and tailoring, and it has shown at Stockholm Fashion Week. It is a useful reference for Scandinavian contemporary womenswear.
The brand's three-sister structure, with design, sales and brand management each led by a founder, has kept the company closely tied to its original team since 2005. Its collections are presented at Stockholm Fashion Week.
Frequently asked questions
Who founded House of Dagmar?
House of Dagmar was founded in 2005 by three sisters, Kristina Tjäder, Sofia Wallenstam and Karin Söderlind.
Where is House of Dagmar from?
House of Dagmar is a Swedish womenswear brand based in the Östermalm area of Stockholm.