Good Earth
Good Earth is an Indian luxury brand founded in 1996 by Anita Lal. It makes home products that bring India's village crafts into contemporary use.
| Origin | India |
|---|---|
| Founded | 1996 |
| Founder | Anita Lal |
| Focus | Home products and Indian crafts |
| Positioning | Luxury |
| Website | goodearth.in |
What is Good Earth?
Good Earth is an Indian luxury brand that celebrates Indian craftsmanship. It was founded in 1996 by Anita Lal, who remains its founder and creative director.
History
Lal launched the brand with a psychology degree and no business background, at a time when organised retail in India was virtually nonexistent. She has described Good Earth as addressing a gap between village potters and urban consumers, who had few ways to meet each other. The business has since grown into a recognised name in Indian luxury lifestyle retail.
Products and positioning
Good Earth makes high-quality home products that bring India's village crafts into contemporary use. It is positioned as a pioneering luxury brand rooted in Indian craft traditions rather than in imported styles.
Distribution
The brand sells through its own boutiques. It recently opened a store in Lucknow, designed with interior designer Adil Ahmad and inspired by the city's Awadhi architecture.
Frequently asked questions
Who founded Good Earth?
Good Earth was founded in 1996 by Anita Lal, who is also its creative director.
What does Good Earth sell?
Good Earth sells high-quality home products that bring India's village crafts into contemporary use.