14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Fuchs Schmitt

MV Unternehmensgruppe · Germany

Fuchs Schmitt is a German maker of jackets and coats for women, founded in 1967 and headquartered in Aschaffenburg. It has belonged to MV Unternehmensgruppe since 1989.

Facts
Founded1967
HeadquartersAschaffenburg, Germany
OwnerMV Unternehmensgruppe since 1989
BrandsFuchs Schmitt, Fuchs Schmitt MEN, THE FOX
EmployeesMore than 100
Websitefuchs-schmitt.de
Segment
Mid-market
Categories
Womenswear
Sales channels
WholesaleE-commerce

What is Fuchs Schmitt?

Fuchs Schmitt is a German outerwear company founded in 1967 and based in Aschaffenburg. It describes itself as a leading outdoor specialist for jackets and coats and has long been established in the womenswear segment. Since 1989 the company has been owned by MV Unternehmensgruppe GmbH & Co. KG, which is based in Lingen.

Products and positioning

The company sells its jackets and coats under three brands:

  • Fuchs Schmitt
  • Fuchs Schmitt MEN
  • THE FOX

It emphasises continuing innovation and high quality standards, and it reorganises its collection across different lifestyle segments.

Distribution

Fuchs Schmitt products are sold through clothing retailers, chain stores, shops, boutiques and e-commerce sites. The company employs more than 100 people.

The collection is organised for different lifestyle segments, so the same company can serve retailers who want classic coats as well as more outdoor-oriented jackets. The MV Unternehmensgruppe ownership has been in place for more than three decades.

Why it matters

Fuchs Schmitt is a long-running German wholesale supplier of women's outerwear, with a men's line and a second label extending its reach.

Frequently asked questions

Where is Fuchs Schmitt from?

Fuchs Schmitt is a German company headquartered in Aschaffenburg and founded in 1967.

What does Fuchs Schmitt sell?

It sells jackets and coats, mainly for women, under the names Fuchs Schmitt, Fuchs Schmitt MEN and THE FOX.

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