Basler
Tristyle Mode · Germany
Basler is a German women's fashion brand founded in 1936 by the Basler family as a coat and jacket maker. Its brand rights have belonged to Tristyle Mode since 2017.
| Founded | 1936 |
|---|---|
| Founder | The Basler family |
| Owner of brand rights | Tristyle Mode GmbH (since 2017) |
| Core customer | Women aged 45 and over |
What is Basler?
Basler is a German womenswear brand founded in 1936 by the Basler family. It began as a maker of coats and jackets and became a women's fashion label popular with customers aged 45 and over.
History
- 1997: the brand opened its first store, in Hamburg.
- 2007: its first London store followed, and it was also a wholesale brand for UK independents and department stores.
- 2017: Basler Germany entered voluntary administration in June and was placed into liquidation in August, and its UK arm entered administration in September.
- November 2017: Tristyle Mode GmbH acquired the Basler brand rights for an undisclosed sum.
Ownership and plans
Tristyle also owns PETER HAHN, MADELEINE Mode and Long Tall Sally. When it announced the acquisition, the group said it would supply retailers with an outdoor collection for autumn and winter 2018 and that there would be no Basler retail shops going forward.
Why it matters
Basler is a case study in a mid-sized German womenswear brand whose business was restructured, with the brand continuing under a new owner and a wholesale-led model.
Frequently asked questions
Where is Basler from?
Basler is a German women's fashion brand, founded in 1936.
Who owns Basler?
Tristyle Mode GmbH acquired the Basler brand rights in November 2017.