Ernest W. Baker
Ernest W. Baker is a menswear label founded in 2017 by American designer Reid Baker and Portuguese designer Inês Amorim. It makes tailoring, knitwear and casual pieces produced in Portugal and shows in Paris.
| Founded | 2017 |
|---|---|
| Founders | Reid Baker, Inês Amorim |
| Production | Portugal |
| Shows | Paris Fashion Week |
| Website | ernest-w-baker.com |
What is Ernest W. Baker?
Ernest W. Baker is a menswear label known for tailoring that mixes classic and modern elements into timeless yet playful silhouettes. The name is a tribute to Reid Baker's grandfather, a self-made man whose personal style inspired both designers.
History
Reid Baker and Inês Amorim met while studying in Milan, then worked for other designers in Paris and London before launching the brand in 2017. They moved to Amorim's hometown in Portugal, where all production is carried out locally. The brand joined the Fédération de la Haute Couture et de la Mode's Sphere programme, its second collection was selected for the LVMH Prize, and its Spring/Summer 2021 collection marked its debut on the official Paris Fashion Week calendar.
Products and positioning
Collections centre on tailoring and coats, complemented by knitwear made with Portuguese artisans using classic weaving techniques. The Fall/Winter 2021 season introduced a more relaxed, lounge feel with t-shirts, pyjama trousers and a dressing gown, together with organic t-shirts and organic denim. Cinema references such as Donnie Brasco and the work of Wong Kar-wai inform the aesthetic.
Why it matters
Ernest W. Baker shows how a young label can combine Paris visibility with a Portuguese manufacturing base and close links to local craft.
Frequently asked questions
Who founded Ernest W. Baker?
The label was founded in 2017 by American designer Reid Baker and Portuguese designer Inês Amorim.
Where is Ernest W. Baker made?
All Ernest W. Baker collections are produced locally in Portugal, in Inês Amorim's hometown.