OLZEN
Shinsung Tongsang · South Korea
OLZEN is a South Korean casual menswear brand launched in 1994 by Shinsung Tongsang. It focuses on mature masculine style and sells through stores nationwide and online.
| Operator | Shinsung Tongsang |
|---|---|
| Launched | 1994 |
| Focus | Casual menswear |
| Online store | Goodwear Mall |
| Website | goodwearmall.com |
What is OLZEN?
OLZEN is a casual menswear brand from South Korea run by Shinsung Tongsang. Launched in 1994, it marked its 31st year in 2025. The name combines Oldhand, meaning experience, and Zenith, meaning peak.
Products and positioning
OLZEN positions itself around mature masculine appeal. Its Fall/Winter 2025 campaign, titled In the Autumn of Daring and Desire, argued that a man's appeal is not limited by age. The collections offer seasonal casualwear for men, styled around tonal, grown up dressing.
Distribution
The brand is sold through offline stores across South Korea, including branches in department stores and premium outlets such as Hyundai and Lotte locations, and many of its shops are registered as tax refund stores for visitors. Online, it sells through Goodwear Mall, the group's official online store.
- Nationwide stores in South Korea
- Department store and outlet branches
- Goodwear Mall online store
Why it matters
OLZEN is an established domestic menswear label with three decades of history, showing how Korean apparel groups maintain long running brands for adult male customers through department store distribution and their own e-commerce platforms.
Frequently asked questions
Who owns OLZEN?
OLZEN is run by the South Korean company Shinsung Tongsang as its casual menswear brand.
What does the name OLZEN mean?
The name combines Oldhand, meaning experience, and Zenith, meaning peak.