Custommade
Denmark
Custommade is a Danish womenswear label known for feminine, frilled and maximalist designs. It marked its 20th anniversary in 2022.
| Country | Denmark |
|---|---|
| Anniversary | 20 years in 2022 |
| Main category | Womenswear |
| Signature | Feminine frills, maximalism |
What is Custommade?
Custommade is a fashion brand from Denmark. It designs womenswear with a distinctly decorative character, built around feminine frills and a maximalist approach to styling.
Positioning
Vogue Scandinavia described the brand as the antithesis of Scandinavian fashion on its 20th anniversary in 2022. Where Danish and wider Nordic fashion is often associated with restraint, minimal shapes and muted palettes, Custommade is known for the opposite: ornament, volume and expressive detail. The same publication nicknamed it the Miu Miu of Scandinavia and called it a master of maximalism.
Products
The brand's collections centre on womenswear, with frills as a recurring signature. Its listed product areas also include accessories and footwear.
The label is Danish, and its decorative, expressive character is what the fashion press singles out when describing it, which makes it easy to tell apart from the minimal look that often defines Scandinavian brands.
Why it matters
Custommade shows that Danish fashion is not limited to the minimalist style that dominates international perceptions of Scandinavia. Two decades after its launch, it remains a recognisable Danish label with a clear alternative point of view.
Frequently asked questions
Where is Custommade from?
Custommade is a Danish fashion brand, known for feminine and maximalist womenswear.
What does Custommade sell?
Custommade is known for womenswear with feminine frills and expressive, maximalist styling, alongside accessories and footwear.