8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Stand Studio

Denmark

Stand Studio is a Danish fashion brand founded in 2014 by Nellie Kamras. It started by offering well-designed leather pieces at a reasonable price and releases seasonal collections mainly in leather and faux fur. It also uses wool, vegan leather and other sustainable materials.

Facts
Founded2014
FounderNellie Kamras
OriginDenmark
MaterialsLeather, faux fur, wool, vegan leather
SegmentPremium and contemporary
Websitestandstudio.com
Segment
Premium
Categories
WomenswearAccessoriesBags
Sales channels
WholesaleE-commerce

What is Stand Studio?

Stand Studio is a contemporary fashion brand from Denmark. It was founded in 2014 by Nellie Kamras, who is named on its website as the founder. The brand describes its collections as seasonal, with leather and faux fur as the main materials from the start of the label in 2014.

Products and positioning

According to the brand's own account, Stand Studio started to offer well-designed leather pieces at a reasonable price. It now releases seasonal collections, mainly in leather and faux fur, and also works with wool, vegan leather and other sustainable materials. This focus on outerwear and statement materials, combined with a price point below luxury, places it in the premium contemporary segment.

Business model and distribution

The sources reviewed describe the brand's website but not its distribution network. Its channel mix has not been verified and is not stated here.

Ownership and headquarters

The website names only the founder and does not state an owner, investors or headquarters. Because these could not be confirmed from the sources reviewed, they are left out of this profile.

Why it matters

Stand Studio is a young Danish label, founded in 2014, whose identity is built on accessible pricing and a recognisable material focus on leather and faux fur, with vegan leather in the range.

Frequently asked questions

Who founded Stand Studio?

Nellie Kamras founded Stand Studio in 2014, according to the brand's website.

What is Stand Studio known for?

It is known for leather and faux fur pieces, offered at a reasonable price, as well as wool and vegan leather.

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