29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

lemlem

Ethiopia

lemlem is a resort wear brand founded in 2007 by Ethiopian supermodel Liya Kebede. It makes women's caftans, dresses and swimwear entirely in Africa, with handwoven pieces produced in Ethiopia.

Facts
Founded2007
FounderLiya Kebede
ProductionEthiopia, Morocco, Kenya
CertificationB Corporation
Websitelemlem.com
Segment
Premium
Categories
WomenswearSwimwearAccessoriesHome
Sales channels
E-commerceWholesale

What is lemlem?

lemlem is a women's resort wear and swimwear brand founded in 2007 by Liya Kebede, the Ethiopian supermodel and WHO Goodwill Ambassador. The name means to bloom and flourish.

Products and positioning

The range covers caftans, dresses, tops, bottoms, bikinis and cover-ups, with a men's capsule collection and accessories such as bandanas, sarongs, bags and accent rugs. The brand also offers upcycled items.

All production takes place in Africa. Handwoven pieces come from Ethiopia, swimwear is made in Morocco and ready-to-wear in Kenya, which makes lemlem one of the best-known examples of a premium label built on African manufacturing.

Sustainability and impact

lemlem is a Certified B Corporation. Its giving-back work runs through the lemlem Foundation, which is linked to the brand's mission of supporting artisans and women in Africa.

Distribution

The brand sells through its own online store and through international retailers, including Net-a-Porter.

Why it matters

lemlem shows how a founder with global visibility can build a premium resort label around African craft and production, and it remains a frequently cited case of a fashion brand with a certified social and environmental commitment.

Frequently asked questions

Who founded lemlem?

lemlem was founded in 2007 by Ethiopian supermodel Liya Kebede.

Where is lemlem made?

lemlem is made entirely in Africa, with handwoven pieces from Ethiopia, swimwear from Morocco and ready-to-wear from Kenya.

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