Yefikir Design
Yefikir Design is an Ethiopian womenswear label founded in 2009 by designer Fikirte Addis. It makes contemporary clothing from handmade Ethiopian cotton, from casual wear to wedding dresses.
| Founded | 2009 |
|---|---|
| Founder | Fikirte Addis |
| Country | Ethiopia |
| Main fabric | Handmade cotton |
| Website | yefikir.com |
What is Yefikir Design?
Yefikir Design is a fashion label from Ethiopia, founded in 2009 by designer Fikirte Addis, who began designing while still in high school.
Products and positioning
The label designs mainly women's clothing, ranging from casual wear to wedding dresses, with tailored cuts. Its main material is handmade cotton, the traditional fabric of Ethiopian dress. The label's tailored designs bring this fabric to silhouettes for everyday wear as well as for weddings and other special occasions.
Designs aim to balance comfort and style for modern women while keeping a strong cultural influence, drawing inspiration from Ethiopian culture and everyday life in the country.
Distribution
Yefikir has presented its work at African fashion platforms including Lagos Fashion Week and Africa Fashion Week.
Why it matters
Yefikir is part of a movement to modernise Ethiopian traditional dress, keeping handwoven cotton and local weaving skills at the heart of contemporary fashion and helping to carry them to audiences beyond Ethiopia.
Frequently asked questions
Who founded Yefikir Design?
Yefikir Design was founded in 2009 by Ethiopian designer Fikirte Addis.
What does Yefikir Design make?
It makes women's clothing from handmade Ethiopian cotton, from casual wear to wedding dresses.