KAREN BY SIMONSEN
KAREN BY SIMONSEN is a womenswear brand selling jackets, dresses and knitwear through its own online store with worldwide delivery. The brand is presented alongside DK Company, whose B2B webshop serves its trade customers.
| Category | Womenswear |
|---|---|
| Key products | Jackets, dresses, knitwear |
| Channels | Online store, B2B webshop |
| Delivery | Worldwide |
| Website | karenbysimonsen.com |
What is KAREN BY SIMONSEN?
KAREN BY SIMONSEN is a women's fashion label with an official online store that offers worldwide delivery. Its website links to DK Company and to the DK Company B2B webshop, connecting the brand to that multi-brand fashion business for trade ordering.
Products and positioning
The collection is built around core womenswear categories, with outerwear and knitwear prominent in the range:
- Jackets and coats
- Dresses
- Knitwear, including cardigans
These categories place the label in contemporary womenswear, focused on wardrobe pieces for everyday wear rather than occasion or sports clothing.
Distribution
Consumers can buy through the brand's online store, while its shop link also points to a women's brand page on companys.com, a multi-brand retail platform. Retail customers are served through the DK Company B2B webshop, which indicates a wholesale model alongside direct online sales. The brand also publishes a dedicated corporate social responsibility page.
Why it matters
KAREN BY SIMONSEN illustrates how labels within a multi-brand fashion business combine their own brand webshop, a shared retail platform and a central B2B ordering portal. This model lets smaller brands reach both end consumers and independent retailers efficiently.
Frequently asked questions
What does KAREN BY SIMONSEN sell?
The brand sells womenswear, including jackets, dresses and knitwear such as cardigans.
Where can retailers order KAREN BY SIMONSEN?
Trade customers order through the DK Company B2B webshop linked from the brand's website.