Blue de Gênes
Denmark
Blue de Gênes is a Danish menswear label launched in Kolding in 2010. It began with jeans and now makes a wider range of clothing.
| Founded | 2010 |
|---|---|
| Founder | Ole Madsen |
| Launched in | Kolding, Denmark |
| Retailer | Manufactum |
What is Blue de Gênes?
Blue de Gênes is a clothing label launched in Kolding, Denmark, in 2010. Ole Madsen is named as its founder. The name goes back to Genoa, where dockworkers wore sturdy indigo dyed cotton work clothes; under French rule the fabric was called bleu de Gênes, which later became blue jeans in English.
Products and positioning
The label makes clothing from selected materials with timeless designs and has expanded beyond jeans. The range listed by retailer Manufactum includes:
- Coats, blazers and shirts.
- Chino and corduroy trousers and jeans.
- Polo shirts, knitwear and T-shirts.
- Shorts, a scarf, leather belts and a leather key ring.
Production
Manufacturing is almost entirely in Europe, using small family run specialist businesses. The page says the jeans come from northern Italy, some trousers from Turkey and shirts from Portugal.
The label is stocked by the German retailer Manufactum, which presents it on its Danish English language site alongside wider household and clothing ranges. The description stresses timeless design and carefully selected materials rather than seasonal trends.
Frequently asked questions
Where is Blue de Gênes from?
Blue de Gênes was launched in Kolding, Denmark, in 2010.
Who founded Blue de Gênes?
Ole Madsen is named as the founder of Blue de Gênes.