HEYANNO
MOS MOSH A/S · Denmark
HEYANNO is a Danish fashion brand launched for Autumn/Winter 2024 as the newest label in the MOS MOSH group of Kolding. It blends minimalism and maximalism with influences from menswear, indie rock and 90s grunge.
| Launched | Autumn/Winter 2024 |
|---|---|
| Parent | MOS MOSH A/S |
| Base | Kolding, Denmark |
| Sister brands | MOS MOSH, MOS MOSH Gallery |
| Website | mosmosh.com/pages/about-heyanno |
What is HEYANNO?
HEYANNO is a fashion brand from Denmark and the newest of the three labels in the MOS MOSH group, alongside MOS MOSH and MOS MOSH Gallery. It launched with the Autumn/Winter 2024 season. The parent company, MOS MOSH A/S, is based in Kolding. The name is explained as meaning welcoming a new year, standing for positive renewal and playful energy.
Products and positioning
HEYANNO is built on timeless silhouettes, high quality materials and an edgy twist. Its design language deliberately blends minimalism and maximalism and draws on several references:
- Japanese technical qualities
- Scandinavian and Italian style
- New York playfulness
- Menswear, indie rock and 90s grunge
The brand describes itself as less about gender and more about attitude, giving it a distinct profile next to its sister label MOS MOSH, a womenswear brand founded in 2010 by Kim Hyldahl with denim at its core.
Distribution
Like the rest of the group, HEYANNO is sold through fashion retailers and online platforms, including Zalando, as well as through MOS MOSH channels.
Why it matters
HEYANNO shows how an established Danish fashion company can use a separate label to address a different customer attitude and aesthetic, extending its reach without diluting the identity of its main brand.
Frequently asked questions
Who owns HEYANNO?
HEYANNO belongs to the Danish company MOS MOSH A/S in Kolding, which also owns MOS MOSH and MOS MOSH Gallery.
When was HEYANNO launched?
HEYANNO launched with the Autumn/Winter 2024 season.