14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

JUST female

Denmark

JUST female is a contemporary womenswear label from Copenhagen, Denmark. It designs ready-to-wear collections built on clean lines that combine raw and feminine elements.

Facts
Founded2007
FounderPenille Andersen
HeadquartersCopenhagen, Denmark
CategoryWomenswear
Websitejustfemale.com
Segment
Premium
Categories
Womenswear
Sales channels
Wholesale

What is JUST female?

JUST female is a Copenhagen ready-to-wear brand for women. It describes itself as a contemporary label with an environmentally and socially friendly approach, and its design language rests on clean, aesthetic lines that blend raw and feminine features.

History

The brand was founded in 2007 by Penille Andersen, who is also its creative director. Collections are developed together with designer Nadia Cerri, and the design team draws on Scandinavian and Copenhagen street style when interpreting seasonal trends.

Products and positioning

The offer centres on high-quality womenswear essentials designed to be versatile, so that pieces can be dressed up or down and worn across seasons rather than for a single collection. Recent collections have referenced the 1970s with a modern, sporty twist.

Distribution

JUST female works through a network of agents and serves customers worldwide. Markets with agent representation include:

  • The USA and Canada
  • England and Ireland
  • Norway and Sweden
  • Germany, Italy, the Netherlands and Belgium

Production is sourced from suppliers in Portugal, Italy, Turkey, India and China.

Why it matters

JUST female is a typical example of the Copenhagen contemporary segment: a founder-led label that pairs Scandinavian minimalism with an agent-driven wholesale model across Europe and North America.

Frequently asked questions

Where is JUST female from?

JUST female is based in Copenhagen, Denmark, and draws on Scandinavian and Copenhagen street style.

Who founded JUST female?

The brand was founded in 2007 by Penille Andersen, who also serves as creative director.

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