29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Teté by Odette

Spain

Teté by Odette is a Spanish womenswear brand created in Santander by self-taught designer Odette Álvarez. It produces women's ready-to-wear in two main collections a year, plus capsules and special editions.

Facts
First collectionAmore, 2013
FounderOdette Álvarez Garzón
HeadquartersSantander, Spain
TeamMore than 60 people
Websitetetebyodette.com
Segment
Premium
Categories
Womenswear
Sales channels
Own storesE-commerce

What is Teté by Odette?

Teté by Odette is a women's ready-to-wear label from Santander, in the Cantabria region of northern Spain. It was created by self-taught designer Odette Álvarez Garzón, and the brand's workshop and headquarters remain in the city where it began.

History

The label presented its first collection, Amore, in 2013. Its designer later launched an eponymous line, Odette Álvarez, presented in February 2021 at Madrid Fashion Week with the Odegna collection for autumn and winter 2021/22. That line is made to measure, by hand and in limited editions. In February 2026 she presented a first capsule collection in New York with jewellery designer Drew Ginsburg.

Products and positioning

Teté by Odette releases two main collections each year, complemented by capsule collections and special editions. The company distributes more than 1,500 pieces a year and employs a team of over 60 people.

Why it matters

Teté by Odette is an example of a regional Spanish label building a national profile from outside the main fashion capitals, combining its own workshop with a presence on the Madrid runway and a separate made-to-measure line under the designer's own name.

Frequently asked questions

Where is Teté by Odette from?

Teté by Odette was created in Santander, Spain, where its workshop and headquarters are still based.

Who is behind Teté by Odette?

The brand was founded by self-taught designer Odette Álvarez Garzón, who also runs an eponymous made-to-measure line.

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