Sita Murt
Sita Murt is a Spanish womenswear brand from Igualada, near Barcelona, named after Catalan designer Sita Murt. Rooted in a knitwear company dating back to 1924, it is known for knitted pieces and feminine ready-to-wear.
| Company | Esteve Aguilera SA |
|---|---|
| Company founded | 1924 |
| Headquarters | Igualada, Spain |
| Speciality | Knitwear |
| Website | sitamurt.com |
What is Sita Murt?
Sita Murt is a Catalan fashion brand for women, operated by the company Esteve Aguilera SA in Igualada, in the province of Barcelona. It takes its name from Sita Murt (1946 to 2014), the designer and businesswoman who shaped the label.
History
The business has its origins in Esteve Aguilera, a knitwear company founded in 1924 and incorporated in 1965. Its brand was originally called Esteve and was later renamed Sita Murt. Under her leadership the label became one of the recognised names of Catalan fashion, and the company received an export merit award in 2002.
Products and positioning
Knitwear is the foundation of the brand. The company produces knitted jerseys and other garments in its own factory in Igualada, with output of more than 200,000 pieces a year. Collections combine knits with dresses, blouses and separates in a relaxed, Mediterranean style.
Distribution
Sita Murt operates its own stores and an outlet in Igualada, sells online and has presented its collections at fashion fairs in Berlin, Copenhagen, New York and Paris to reach international buyers.
Why it matters
Sita Murt is one of the few Spanish premium labels that still combine design and in-house knitwear manufacturing, linking Catalonia's textile tradition with contemporary womenswear.
Frequently asked questions
Where is Sita Murt from?
Sita Murt is a Catalan brand based in Igualada, in the province of Barcelona, Spain.
Who was Sita Murt?
Sita Murt (1946 to 2014) was a Catalan fashion designer and businesswoman whose name the brand carries.