Donna Ricco
Donna Ricco is an American womenswear label founded by the designer Donna Ricco in New York. It is known for affordable dresses sold through department stores such as Nordstrom and Macy's.
| Founder | Donna Ricco |
|---|---|
| Origin | New York City, United States |
| Lines | Donna Ricco New York, Donna Ricco Collection |
| Key stockists | Nordstrom, Macy's |
| Website | donnaricco.com |
What is Donna Ricco?
Donna Ricco is an American dress label named after its founder, the fashion designer Donna Ricco. She launched the business in New York City with her business partner, who later became her husband, after graduating and moving to the city. Ricco continues to head the company.
Products and positioning
The brand is known for affordable fashion, particularly dresses. It has operated two lines:
- Donna Ricco New York: the core dress line
- Donna Ricco Collection: higher-end dresses and separates
The label sits in the accessible end of the market, offering occasion and day dresses for women who want polished styles at department store price points.
Distribution
Donna Ricco dresses have been sold through major American department stores including Nordstrom and Macy's, alongside direct sales through the company's own website.
Why it matters
Donna Ricco is an example of a founder-led New York dress business built on department store wholesale, a channel that has long shaped the American occasionwear market. Its founder has also brought her industry experience into education as an executive fellow at Mount Mary University.
Frequently asked questions
Who founded Donna Ricco?
The label was founded by the American designer Donna Ricco together with her business partner, who later became her husband.
What does Donna Ricco sell?
Donna Ricco is known for affordable women's dresses, plus higher-end dresses and separates under the Donna Ricco Collection line.