IKKS
IKKS is a French ready-to-wear brand positioned in casual chic. It operates a large network of company-owned and franchised stores.
| Origin | France |
|---|---|
| Style | Casual chic |
| Sister brands (2015) | One Step, I.Code |
| Store network (2015) | 526 stores with One Step and I.Code |
| Website | ikks.com |
What is IKKS?
IKKS is a French fashion brand known for women's ready-to-wear in a casual chic style. For many years it belonged to French entrepreneur Roger Zannier.
History
In 2015 the private equity firm LBO France entered exclusive negotiations with Roger Zannier to acquire IKKS. The proposed deal covered three brands together: IKKS, One Step and I.Code.
Products and positioning
IKKS designs ready-to-wear that combines relaxed, everyday pieces with a polished finish, positioned in the premium segment of the French high street.
- Casual chic women's ready-to-wear
- Part of a portfolio alongside One Step and I.Code
Distribution
The brand relies heavily on its own retail network. At the time of the 2015 deal, IKKS, One Step and I.Code together operated 526 stores, a mix of company-owned shops and franchises, with around a fifth of activity generated outside France. IKKS has also expanded internationally with its own stores, including an opening in London.
Why it matters
IKKS is a typical example of the French retail-led brand model, in which a dense network of own and franchise stores is used to control the brand experience, and of how such networks attract private equity investors.
Frequently asked questions
Where is IKKS from?
IKKS is a French fashion brand.
Who owned IKKS?
IKKS belonged to Roger Zannier until private equity firm LBO France entered negotiations to acquire it in 2015.