(THE MERCER) N.Y.
(THE MERCER) N.Y. is a womenswear brand focused on cashmere knitwear. Its pullovers, cardigans and cashmere accessories are sold by premium department stores such as Breuninger.
| Focus | Cashmere knitwear |
|---|---|
| Category | Womenswear and accessories |
| Key retailer | Breuninger |
| Website | themercer-ny.com |
What is (THE MERCER) N.Y.?
(THE MERCER) N.Y. is a fashion brand best known for cashmere knitwear for women. The brand writes its name with the distinctive bracketed styling, a reference to New York in its name.
Products and positioning
Cashmere is the core of the range, which includes:
- Cashmere pullovers
- Cashmere cardigans and knitted jackets
- Triangular cashmere scarves
- Jeans for women
Prices for its knitwear sit firmly in the premium segment, with cashmere pullovers retailing at several hundred euros or Swiss francs.
Distribution
The brand is stocked by the German department store group Breuninger, which carries it online across markets including Germany, Austria, Switzerland and Belgium, and features it in its edits of cashmere styles. Its jeans are also listed by fashion search platforms.
Why it matters
(THE MERCER) N.Y. is an example of a specialist knitwear brand that relies on premium department stores to reach customers across the German-speaking markets. Focusing on a single luxury fibre gives it a clear profile in a crowded contemporary category.
Frequently asked questions
What does (THE MERCER) N.Y. sell?
The brand sells women's cashmere knitwear such as pullovers and cardigans, plus cashmere scarves and jeans.
Where can you buy (THE MERCER) N.Y.?
It is sold by premium retailers such as Breuninger, online in Germany, Austria, Switzerland and Belgium.