9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Dancing Leopard

United Kingdom

Dancing Leopard is a British womenswear brand known for bold prints and statement styles inspired by Ibiza and the Mediterranean. It re-emerged from administration in 2025.

Facts
CountryUnited Kingdom
CategoryWomenswear
DesignIn-house, hand-drawn prints
ChairmanSeb Mills
Segment
Premium
Categories
Womenswear
Sales channels
E-commerceWholesale

What is Dancing Leopard?

Dancing Leopard is a womenswear brand from the United Kingdom. Its designs draw on Ibiza and a Mediterranean feel, blending nature-inspired prints with bright, uplifting colours.

Products and positioning

The brand is known for bold prints and statement pieces. All designs are made in-house, and the original prints are hand-drawn by the company's own print designer.

Recent developments

Dancing Leopard emerged from administration in January 2025. Seb Mills, a former Gymshark director, took on the role of chairman and is backing the brand's revival. The company has set out plans to expand its presence internationally.

The in-house design approach means the brand controls its own artwork, and the hand-drawn prints, produced by its print designer, are the feature that gives the collections their recognisable look.

The brand therefore combines British ownership of the design process with an international ambition, and its Mediterranean mood is central to how it presents itself.

Why it matters

Dancing Leopard is an example of a British independent label restarting after administration, with a clear print-led identity and an experienced digital-brand executive guiding its next phase.

Frequently asked questions

Where is Dancing Leopard from?

Dancing Leopard is a British womenswear brand.

What does Dancing Leopard sell?

It sells womenswear with bold, hand-drawn prints and statement styles inspired by Ibiza and the Mediterranean.

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