My Soul
My Soul is a Danish womenswear brand designing for mature women who want a stylish, edgy look. It offers dresses, jackets, trousers and tops with quirky cuts in sizes XS to XXXL.
| Country | Denmark |
|---|---|
| Company | My Soul ApS |
| Target customer | Mature women |
| Sizes | XS to XXXL |
| Website | mysoul.dk |
What is My Soul?
My Soul is a womenswear brand from Denmark, operated by My Soul ApS and marketed under the banner of exclusive Danish design. It targets mature women who want to dress in a stylish, slightly edgy way and avoid looking matronly.
Products and positioning
The collection is built on fun and quirky cuts with varied details, and the brand stresses that it never compromises on the quality of its fabrics. The range includes:
- Tops and T-shirts
- Jackets and waistcoats
- Skirts, trousers and dresses
Recent pieces include crinkle textured dresses and jackets as well as stretch jackets and trousers, which reflect the brand's focus on comfortable, easy to wear shapes. Sizing runs from XS to XXXL, a broad span that supports its focus on women of different ages and body types.
Distribution
My Soul sells through its own Danish webshop and through independent boutiques that carry the collection.
Why it matters
My Soul serves an often overlooked customer group: older women looking for fashion with personality. Its combination of expressive design and inclusive sizing illustrates a niche that many contemporary labels leave open.
Frequently asked questions
Where is My Soul from?
My Soul is a Danish womenswear brand operated by My Soul ApS.
Who is My Soul clothing for?
My Soul designs for mature women who want a stylish, edgy look, in sizes from XS to XXXL.