14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Zizzi

Denmark

Zizzi is a Danish womenswear brand specialising in plus-size fashion, based in Billund. Founded in 1988, it designs clothing in sizes 40 to 64 alongside lines for activewear, underwear, swimwear and maternity.

Facts
Founded1988
HeadquartersBillund, Denmark
OwnerFindos Investor
Size range40 to 64
FocusPlus-size womenswear
Websitezizzifashion.com
Segment
Mid-market
Categories
WomenswearLingerieSwimwearSportswearFootwear
Sales channels
Own storesE-commerceMarketplaces

What is Zizzi?

Zizzi is a womenswear brand from Denmark, headquartered in Billund, that focuses on plus-size fashion. The company dates back to 1988 and describes its design approach as centred on fit, trends, comfort and style for curvy women. It is owned by the private equity investor Findos Investor, having previously been held by a single private investor.

Products and positioning

The brand's webshop presents fashion in sizes 40 to 64, running from XS to XXXL in its own size guide. The assortment covers outerwear such as jackets, blazers and knitwear, and clothing including dresses, jeans, trousers and leggings, blouses, tops, skirts and basics.

Beyond its core collection, Zizzi organises its offer into dedicated lines:

  • FLASH
  • Underwear, shapewear and nightwear
  • Activewear
  • Swimwear
  • Maternity clothes and homewear
  • Shoes and accessories

Distribution

Zizzi sells through its own webshop, which offers country and language selection, prices in euros and a membership programme called Club Zizzi. The brand also operates physical stores in Denmark and is available on online fashion marketplaces.

Why it matters

Zizzi is one of the established European specialists in extended womenswear sizing, combining a broad fashion range with category extensions such as activewear, swimwear and maternity under one brand.

Frequently asked questions

Where is Zizzi from?

Zizzi is a Danish brand headquartered in Billund, Denmark.

What sizes does Zizzi offer?

Zizzi designs womenswear in sizes 40 to 64, covering XS to XXXL in its size guide.

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