9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

De Bonne Facture

France

De Bonne Facture is a Paris menswear brand founded by Déborah Neuberg. It makes clothing from natural materials, mostly produced in France.

Facts
FounderDéborah Neuberg
HeadquartersParis, France
CategoryMenswear
First own space63 Rue Sedaine, Paris
Segment
Premium
Categories
Menswear
Sales channels
Own storesWholesale

What is De Bonne Facture?

De Bonne Facture is a menswear brand from Paris, France, founded by Déborah Neuberg. The collections use noble natural materials, mainly cotton, wool and linen.

Products and positioning

Pieces featured in the press include flannel trousers, linen shirts, tweed blazers, plaid flannel shirts and a quilted work jacket in British cotton moleskin. The range has also included boots with soft sheepskin uppers.

Production

Most items are made in France, some in Paris at an atelier in the 18th arrondissement. Each garment carries two labels, one with the brand name and one naming the workshop and its location. Named partners include Atelier Passe Trame in south-west France, which made an undyed wool plaid, Hervier Productions in central France, which made the work jacket, and a shoemaker in the south of France.

Distribution

The brand first sold through key retailers. Its first own space, at 63 Rue Sedaine in the 11th arrondissement, combines shop, showroom and office, and was designed with the architecture studio UR. Neuberg plans pop-ups, collaborations with ceramicists and talks with writers there.

Why it matters

The labelling of workshops makes De Bonne Facture a clear example of supply-chain transparency in French menswear.

Frequently asked questions

Where is De Bonne Facture from?

De Bonne Facture is a menswear brand from Paris, France, with most production in France.

Who founded De Bonne Facture?

The brand was founded by Déborah Neuberg.

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